Jetpack provides a fully integrated ad software service

JETPACK'S MISSION IS TO PROVIDE SUPERIOR AD PRODUCTS FOR PUBLISHERS. We create prototype custom ad products to create stand-out RFPs with our JETPACK LIBRARY. You can develop custom ad software products using the JETPACK PLATFORM and Inject custom ad products onto any web site with JETPACK TRAFFICKER. Track custom ad product performance with JETPACK TRACKER.

JETPACK does not compete with RM vendors whose core business is to create custom ad products for agencies - which in turn seek placement of those units on the publishers' sites - thereby requiring the publishers to differentiate on other factors

Instead, JETPACK specifically focuses on providing a differentiated advantage by developing custom ad products for publishers

JETPACK's custom ad products generally seek to deliver advertiser engagement opportunities in high visibility placements

Kevin Woolery: Kevin was a Co-founder of Buzznet, Inc. Over the last 15 years, he has been involved with revolutionary software and system initiatives, including being an early member of Sandpiper Networks, the first Content Delivery Network. In addition to his work on web infrastructure, he designed and developed an inline web analytics package that became an industry standard for capturing site statistics. At Buzznet, he created many products that became Web 2.0 standards, and transformed a single social media site, into a large network of managed content and advertising experiences.

Marc Brown: Marc was also a Co-Founder of Buzznet, Inc. and successfully built the company into a global network of brands focused on Music and Entertainment. Marc worked with Chris in 1996 to bring Absolut Vodka to the Internet and also was Creative Director at Xceed, where her brought X-Men, and CBS Survivor to the Web for the first time with visionary sites.

Chris Tragos: Chris was the first VP hire at Buzznet and during his 4 year tenure built every ad sales program at the company - from new ad units, to custom editorial programs, to custom engagement programs - resulting in monthly brand sales reaching $1 million per month across the Buzz Media properties. Chris started his online marketing career in 1995 when he founded TROON - one of the first online brand agencies in Los Angeles. He then went on in 2000 to run marketing at Paramount Digital Entertainment helping package such established brands a Star Trek and Entertainment Tonight.